**DVD available direct from the band at www.cloudcult.com ** About the film: No One Said It Would Be Easy envelops viewers into the story and people behind Cloud Cult. Serving as both an introduction and introspection meant for newcomers to the music and fans of the band alike, the film explores the emotional and philosophical underpinnings on which Cloud Cult was founded and continues to operate, namely those of love and hope. Revealed through interviews with the band and fans, the artwork of Scott West, as well as never- before-seen tour footage, concerts and recording sessions, No One Said It Would Be Easy encapsulates the whole story and epic journey of the band, from the establishment of Earthology Records, a one-of-its kind eco-friendly label through which Cloud Cult self-releases albums and records from within a small, home-built studio run on geothermal energy, to the inclusion of live painters as full-time members of the band. Offering an annotated history behind each of Cloud Cults seven official full-length releases, the film deconstructs the back story, including the recruitment and inclusion of band members, as well as the tragic loss of singer / songwriter Craig Minowa and wife and visual artist Connie Minowas son, Kaidin—the impetus for much of the early music and ongoing inspiration surrounding Cloud Cults drive and mission to exude a message of hope and transformative love through performance and art. Echoing the emotional catharsis required of a Cloud …